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Addy's Harbor Dodge
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Historical Mailing Campaign Results
Analysis Parameters
Time Period Limits:
Only mailings from past
months
Sales Tracking Window:
Track sales up to
days after mailing end
Exclude unfinished mailings
Exclude non-exact address matches
Set the time parameters for analyzing mailing effectiveness and define which mailings to include in the ROI calculation.
Customer Filtering
Exclude Recent Activity:
Service within
months
Sales within
months
Leases within
months
Exclude manually added contacts
Exclude gift card mailings
Filter out customers with recent activity to focus on true mailing-driven responses and improve accuracy of ROI calculations.
Mailing Selection
Exclude Specific Mailings:
2024-08-15 - Summer Sales Event - Gift Card (R)
2024-07-20 - Service Reminder Campaign (S)
2024-06-10 - New Vehicle Launch (R)
2024-05-25 - Memorial Day Special (R+S)
2024-04-18 - Spring Maintenance (S)
2024-03-22 - Trade-in Value Alert (R)
2024-02-14 - Valentine's Day Promotion (R)
2024-01-05 - New Year New Car (R)
Hold Ctrl (PC) or Cmd (Mac) to select multiple mailings to exclude from the ROI analysis. Use R=Sales, S=Service, R+S=Both.
Display Options
Show days since previous purchase
Show response by distance
Show response by ZIP code
Show detailed trade-in information
Advanced Display Controls
Hide profit averages per sale
Hide mailing date ranges
Hide vehicle count breakdowns
ZIP Code Filtering:
Response under
%
Response over
%
Distance under
miles
Choose which data views to include in your ROI report and set advanced filtering criteria for geographic analysis.
Generate ROI Analysis
