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Addy's Harbor Dodge
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Individual Mailing Campaign Results
Select Mailing Campaign
Campaign:
Choose Mailing Campaign
2024-08-15 - Summer Sales Event - Gift Card (R)
2024-07-20 - Service Reminder Campaign (S)
2024-06-10 - New Vehicle Launch Promotion (R)
2024-05-25 - Memorial Day Special Offers (R+S)
2024-04-18 - Spring Maintenance Reminder (S)
2024-03-22 - Trade-in Value Alert (R)
2024-02-14 - Valentine's Day Promotion (R)
2024-01-05 - New Year New Car Campaign (R)
2023-12-15 - Holiday Service Special (S)
2023-11-25 - Black Friday Vehicle Event (R+S)
Generate Analysis
Analysis Parameters
Response Tracking Window:
Track responses up to
days after mailing end
Pre-Mailing Exclusions:
Exclude purchases within
months
Exclude leases within
months
Exclude service within
months
Set the time window for tracking responses and exclude customers with recent activity to focus on mailing-driven results.
Response Filtering
Exclude non-exact address matches
Use smart filtering for non-exact matches
Days Calculation Method:
By Individual
By Address
Exclude Deal Numbers:
Configure how to filter and calculate response data for the most accurate campaign analysis.
Display Options
Show detailed sales transactions
Show detailed service records
Show trade-in details
Show days since previous sales
Show days since previous service
Advanced Display Controls
Hide additional averages
Hide investment calculations
Hide service response summary
Hide holdback values
Choose which data views and details to include in your campaign analysis report.
Individual Record Options
Show days since previous sale (per transaction)
Show days since previous service (per transaction)
Show days since any previous transaction
Post-Mailing Exclusions:
Exclude responses within
days after mailing start
Configure individual transaction display options and exclude responses that occurred too quickly after mailing to be genuine responses.
