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Addy's Harbor Dodge
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Historical Service Mailings Report
Analysis Parameters
Time Period Limits:
Only service mailings from past
months
Service Response Tracking:
Track service visits up to
days after mailing end
Exclude unfinished mailings
Exclude non-exact address matches
Use smart filtering for non-exact matches
Configure time parameters and matching criteria for accurate service response analysis and ROI calculations.
Customer Filtering
Exclude Recent Activity:
Previous service within
months
Vehicle purchases within
months
Vehicle leases within
months
Exclude manually added contacts
Exclude gift card service mailings
Filter out customers with recent activity to focus on service mailing-driven responses and improve ROI accuracy.
Service Mailing Selection
Exclude Specific Service Mailings:
2024-08-20 - Oil Change Reminder Campaign (S)
2024-07-15 - Summer AC Service Special (S)
2024-06-25 - Tire Rotation & Balance (S)
2024-05-30 - Spring Maintenance Package (S)
2024-04-10 - Brake Inspection Service (S)
2024-03-28 - Multi-Point Inspection (S)
2024-02-18 - Winter Service Package (S)
2024-01-12 - New Year Service Special (S)
Hold Ctrl (PC) or Cmd (Mac) to select multiple service mailings to exclude from the ROI analysis. S=Service campaigns only.
Display Options
Show days since previous service
Show response by distance
Show response by ZIP code
Advanced Display Controls
Hide service revenue/profit averages
Hide average days calculations
Hide average distance metrics
Hide average mileage data
Hide mailing date ranges
Hide investment calculations
ZIP Code Filtering:
Response under
%
Response over
%
Distance under
miles
Choose which data views to include in your service ROI report and set advanced filtering criteria for geographic analysis.
Generate Service ROI Analysis
